Instagram launches new multiple image feature

Published: 6-Feb-2017
Marketing

Influencers and beauty fans will be able to showcase multiple products in a single post

Instagram is trialing a feature for multiple images in a single post.

Currently this option is only available to brands and Instagram's 200,000 advertisers.

The app's users have been able to swipe through images from companies, but now they themselves may soon be able to select ten photos at once, with separate filters for each to showcase to their followers.

The Facebook-owned app said 44% of customers were influenced by beauty brands and 52% were influenced by beauty experts on social media.

Beauty influencers such as Fleur de Force, Amra Olević, or Kay-Lani Ross will now be able to showcase multiple products and looks.

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