With influencers swearing by its ability to boost growth and reduce irritation, we explore how the humble herb has become a hair hero
'Rosemary hair oil' has 12.3 million views on TikTok
Although some trends fade as quickly as they blow up, rosemary oil’s reputation for stimulating hair growth when massaged in regularly – and the amount of influencers who now swear by it – is growing by the minute.
With 12.3 million views for ‘rosemary hair oil’ on TikTok, and a 395% increase in Google searches over the past 12 months, the wonder ingredient’s reported credentials for delivering longer, stronger and thicker locks is now becoming a hair care staple.
Although the trend initially blew up because content creators were raving about indie brand Mielle’s cult product Rosemary Mint Scalp & Hair Strengthening Oil, interest in the ingredient continued to soar.
Last year, influencer mentions about ‘rosemary oil’ soared 96%, found marketing platform Traackr, while engagement increased 62% and video views 104% respectively.
Rosemary is a medicinal plant that has traditionally been used in beauty to treat a myriad of skin issues, including irritation.
However, its anti-inflammatory properties also make it ideal for general hair health and scalp healing.
The science speaks to this too: a study by SkinMed, for example, compared rosemary oil’s hair care benefits to minoxidil, a popular hair regrowth treatment.
People with DHT-related hair loss who were treated with rosemary oil had more hair growth after six months than the minoxidil group.
Many brands have now dropped rosemary-infused hair products to meet consumer demand.
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