Is this new social network about to transform the conversation around women?

Published: 27-Apr-2020
Marketing

FTNetwork aims to inspire and enable women through insights from one of the largest living study of women around the world

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Amy Williams

Amy Williams

Social media has fast become a cornerstone of the online experience.

From Facebook to Instagram and Tik Tok, and now FTNetwork – a new platform that aims to change the conversation for, and around, women.

Due to launch to the public on 8 May, FTNetwork will be available on desktop and as an app, and brings female users specially-curated content around 11 'tribes', based on the findings of one of the largest living studies of women carried out since 2014.

It counts hairstylist Charlotte Mensah; Tancream co-founders Gillian Robson and Katy Foxcroft; and Beauty Banks co-founder Jo Jones, among its high profile list of founding members.

In association with CEW UK, here Amy Williams, Managing Director FTNetwork talks to Cosmetics Business about why the time is now for a new social network to launch aimed at women, and why building relationships is key to success in beauty and beyond.

What does FTNetwork stand for and what is its mission?

We’ve teamed up with Female Tribes which has been running the Women’s Index study since 2014 (the largest living study of women around the world).

We’ve taken all of this fascinating research about women’s characteristics, interests,

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