Isamaya Ffrench on her new beauty brand, 'weird' make-up and finding inspiration

By Becky Bargh | Published: 28-Jun-2022

The British make-up artist is playing by her own rules following an impressive CV including Dazed Beauty, Byredo and Burberry

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There are make-up artists, and then there is Isamaya Ffrench. The British MUA's subversive and unapologetic non-conformist style caught the attention of industry heavyweights looking to celebrate counterculture and shun cookie cutter beauty.

At just 33 years old her CV includes beauty directorship roles at Christian Louboutin, Dazed Beauty, Byredo and Burberry. But now Ffrench is completely playing by her own rules with the launch of her eponymous brand, as Cosmetics Business discovers…

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