Isamaya Ffrench is launching a new ‘core’ make-up collection.
The British make-up artist and founder has said the release will become the new standard range available through the brand, reportedly replacing previous launches.
Ffrench teased the launch on Instagram with a post that stated “introducing the core of Isamaya”, with the date 4 February 2025.
The collection includes a Sculpting Stick, Five Point Lift Highlighter, Liplacq Gloss, Hyaluro Lip Plumping Gloss and a Colour Correcting Serum.
It also includes a blush-and-highlighter duo, Lips Metal lip balm and a Microbial Gel Primer.
“The ‘Core Collection’ represents what the future of beauty means to me,” Ffrench said in a statement.
“This line of skin care-infused make-up products, housed in strong and timeless chrome packaging are the tools for anybody who wants to feel empowered in the truest version of themselves.”
The brand claimed that it focused on skin health when designing the range.
Ingredients such as rosebay willowherb extract, Kazanlak rose complex, caffeine and marine bioactives are included in the collection.
“At the core of every formula are science-backed actives designed to enhance both appearance and skin health,” the brand added in a statement.
“Core essentials feature skin care-grade ingredients that refine, hydrate and protect for make-up that works beyond the surface.”
The news follows the make-up artist working with Nike to create two colourways of the sportswear brand’s Air Max Dn trainer in 2024.
Ffrench also reimagined the trainer’s silhouette, which leverages a dual-chamber, four-tubed Nike Air unit for maximum bounce.