Italian brands look further afield

Exports are keeping Italy’s cosmetics industry buoyant during tough economic times, says Brenda Dionisi

Abstract

The general decline in Italian consumers' spending power since the start of the crisis has not impacted the country's beauty and personal care market too badly and Italy's cosmetics sector as a whole has also performed well in export markets. Meanwhile, continuing demand for natural products boosted the herbalist stores retail channel in 2013.

Contents
1. Brand 'Italia' strengthens: Italy's strength in exports has helped offset poor domestic sales
2. Changing channels: Demand for 'natural' and 'eco-friendly' has driven sales in herbalist stores, while e-commerce looks set to significantly change traditional Italian distribution channels
3. Domestic harmony: Among Italian C&T consumers, the purchasing role of men is growing
4. Overseas strategies: While Italy exports a third of its C&T output abroad, it also imports a considerable number of beauty and personal care items
5. Moving with the times: How are Italy-based manufacturers dealing with legislative changes?

Author
Brenda Dionisi

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