After four years of decline, Italy’s bath and shower market is afloat once again due to pharmacy and mass market growth
Italy’s bath and shower market had been adrift since 2010, charting four years of negative results as the economic recession took a firm grip on Italy’s personal care market.
Source: Cosmetica Italia Beauty Report 2016
However, in 2015 there was finally some good news as the sector registered its first positive growth in five years.
According to figures published in Cosmetica Italia’s Beauty Report 2016, the body hygiene market – which includes soap, bath and shower, talc, foot hygiene and intimate hygiene products – inched up by . . .
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business