The namesake beauty brand of celebrity make-up artist Jillian Dempsey has debuted its virtual consultation app FYFE Beauty.
Via the platform Dempsey will share personalised beauty recommendations, while users can virtually try-on the brand’s products.
To launch the service, the brand adopted Perfect Corp’s AI and AR-powered YouCam for Web service.
“It’s been a dream of mine to bring the ability to test, play and virtually try-on make-up to the world,” said Dempsey.
“This is a new arena for me and I’m having the best time taking my professional experience and sharing it with the digital world.”
The platform’s capabilities span lipstick, blush, eyeliner and eyeshadow products, and can create complete beauty looks.
Perfect Corp founder and CEO Alice Chang added: “The modern day consumer craves personalised experiences.
“With YouCam for Web, we are offering an affordable alternative to emerging brands who want to tap into the power of advanced beauty tech and provide make-up virtual try-ons to meet the demand for a consumer-centric shopping journey.
“Our partnership with Jillian Dempsey combines unique YouCam for Web capabilities with Jillian’s meticulously curated user experience within FYFE Beauty App, delivering the interactive, personalised and experiential shopping journey the modern day consumer craves.”
In the wake of the challenges posed by the Covid-19 pandemic, Perfect Corp is offering its YouCam for Web service free to beauty brands to help take their businesses online.
Beauty brands have been forced to close their shops worldwide as lockdowns ensue across a number of countries.