“Artificial intelligence (AI) has emerged as a creative engine, redrawing the lines of what is possible across every sector. Few industries illustrate this transformation as vibrantly as beauty.
For decades, mainstream beauty has been tethered to one-size-fits-all ideals, often sidelining the full spectrum of individual experience.
Now, AI is changing that – rewriting the rules and giving everyone the power to see themselves reflected in the world of beauty.
Today’s consumers do not just want technology that does the expected – they seek inspiration.
Audiences are looking for tools that anticipate their needs, spark new ideas and respond to individual preferences.
This cultural sea change is reshaping every sector, with technology increasingly bending to fit people’s lives, whether that’s tailoring workout routines and curating playlists to planning holidays.
Personalisation and inclusion have moved from being ‘nice-to-have’ values to baseline expectations.
In the beauty realm, this shift is fueling a wave of innovation. AI-powered solutions are not just making product discovery easier, but truly personal.
Industry leaders like beauty retailer Sephora are inviting customers to virtually try on thousands of lipstick and eyeshadow shades with its Virtual Artist.
Rihanna’s Fenty Beauty’s Shade Finder analyses selfies to recommend foundation matches for every skin tone and undertone – a milestone not just in technology adoption, but in authentic representation.
These are not quick fixes; they are setting a new standard for how beauty brands can empower all customers, not just the majority.
At Pinterest, we see these shifts up close.
For millions, Pinterest is where beauty journeys begin – a space to discover, experiment and plan long before a purchase is made.
Our inclusive AI features, such as ‘Skin Tone Ranges’ and ‘Hair Pattern Search’, enable users to filter inspiration by their own traits.
The effect? Moving away from cookie-cutter standards and towards a true celebration of individuality.
When people find ideas that resonate with who they are, discovery is transformed into a personal
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