Jo Loves extends Rose Petal 25 fragrance range

The new products continue the celebration of founder Jo Malone’s 25 years in the beauty industry

Jo Loves, the beauty brand of perfumery legend Jo Malone, has extended its Rose Petal 25 line to include a new paintbrush fragrance and candle.

Inspired by the town of Grasse in the south of France, the products contain a blend of Bulgarian and Turkish rose with notes of rose absolute, rose mai absolute, bergamot and saffron.

The Rose Petal 25 Fragrance Paintbrush (£40) allows users to apply and top up the scent on-the-go.

Meanwhile, the Rose Petal 25 Home Candle (£55) is said to burn for 37 hours and is hand poured in England.

Malone launched the original Rose Petal 25 fragrance ahead of the festive period in 2019 to mark 25 years of her contribution to the beauty industry.

Speaking about the fragrance, she said: “I have loved the scent of rose petals all my life, so in celebration of my 25 years creating fragrance, I captured every memory of what this beautiful flower means to me.”

Customers can shop the range via Jo Loves and Space NK.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies