Jo Malone breathes in the scent of blossom for 2020 fragrance launch

The collection features two new scents accompanied by three old favourites

Jo Malone London is taking inspiration from springtime blossom for its 2020 fragrance launch.

The Blossoms Limited Edition line explores contrasting notes of citrus and blossoms with the launch of two brand new scents, while three old favourites are also making a reappearance.

The new Yuja fragrance pays homage to the mandarin orange and ichang papeda hybrid fruit, and is said to ‘fizz’ with fragrant aromas.

Meanwhile, Waterlily gives a nod to the aquatic plant, which traditionally blooms from May until September in warm climates.

The fragrances are housed in 30ml and 100ml colognes.

Completing the line-up is Jo Malone’s Osmanthus Blossom and Silk Blossom colognes, and Orange Blossom Home Candle and Diffuser.

The products are available via jomalone.co.uk and will be stocked exclusively at Selfridges from May.

This is the Estée Lauder Companies-owned brand's third launch this year, following the arrival of a new Absolu scent and its Lavenderland range.

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