Keeping ahead of the curve: in-cosmetics Marketing Trends 2016

The key topics from the in-cosmetics Marketing Trends presentations for 2016

Visitors to the in-cosmetics show in Paris, the largest edition in its 26-year history, were rewarded with a packed Marketing Trends programme of presentations on the latest global trends and data and roundtable discussions on the industry’s most pressing topics.


Global trends analysis

The latest Euromonitor International data for 2015 confirmed that it was a challenging year for global beauty as sales slowed, especially within the mass category. The bright spot was premium beauty, which is expected to add US$20bn of extra value by 2020, generated largely by the US and China. Drivers include individuality, authenticity and uniqueness for brands seen as efficacious and sensorial. Euromonitor expects fastest global beauty growth to come from Indonesia (15%), Saudi Arabia (14.7%) and India (13.6%).

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