Hair care brand to sell products in online 'e-boutique'
Luxury hair care brand Kérastase has launched its own e-commerce site at Kérastase.co.uk.
While the site will be Kérastase's first e-boutique, the brand will continue to emphasis the in-salon experience, with invitations and incentives to book in-salon consultations. Top Kérastase salons will be profiled online each month and a search tool will be available to find the nearest brand stockist.
The site will feature a six-step hair diagnosis tool to ensure that the chosen product meets each consumer's specific needs. All orders will be delivered gift wrapped with two free sample sachets.