Vichy Laboratoires is breaking into longevity beauty with a bold strategy that not only puts ‘hair longevity’ front-and-centre, but tackles skin volume loss for beauty’s most influential spenders – boomers.
The launch of hair renewing serum Dercos Aminexil Clinical R.E.G.E.N. Booster and skin-thickening Neovadiol Longevity Revolumizing Cream marks a wider shift in the L’Oréal-owned dermatological label’s approach to ageing, moving from more corrective to preventative care.
This more considered approach to hair and skin health comes at a time when hair loss is now the second most common concern among dermatology patients worldwide, while boomers are becoming more influential beauty category spenders.
Years of hard work, patent-pending technology and an unwavering vision are behind the debut of Vichy’s two longevity-focused products, which were first unveiled at the European Academy of Dermatology and Venereology (EADV) Congress 2025 today (17 September).
The dermatological beauty brand’s investment into this new frontier of science is part of L’Oréal’s much wider gameplan to take longevity beauty mainstream.
“Longevity science is the future of Vichy,” says Vincent Chauvière, Vichy Laboratoires Global Brand President.
“Vichy was born out of this idea almost 100 years ago that beauty is about the health of the skin.
“And this new longevity paradigm of ‘health equals beauty’ is very much what we have been doing for the past decade, developing formulas that are able to boost skin, so longevity science makes a lot of sense for us.”
We want to talk about healthy ageing because although your chronological age cannot be changed, we can act on skin’s biological age, and optimise it by acting at the cellular level
Longevity will now be a foundational pillar in the company’s 360-degree integrative medical health approach as “it is about acting on insight at the cellular level to optimise skin and hair functions”, explains Chauvière.
“People are now living longer and longer, so today it is not just about lifespan, it is about health span and how you can improve the quality of your life.”
The aim is to treat the root causes beneath the surface, not just what consumers see in the mirror, with formulas rooted in dermatology, stem cell science and years of clinical testing.
“This is why we do not want to talk anymore about anti-ageing, because that seems like we are acting against your age,” adds Chauvière.
“We want to talk about healthy ageing because although your chronological age cannot be changed, we can act on skin’s biological age [which is shaped by many factors including sun exposure, pollution, stress, poor sleep and more], and optimise it by acting at the cellular level.
“This is why we are developing a new field of longevity science that can get to another level of efficacy and change the way we look at the beauty market.”
Vichy is tackling hair loss with its hair renewing serum Dercos Aminexil Clinical R.E.G.E.N. Booster
Vichy’s hair longevity play
While many beauty companies have debuted longevity-focused skin care offerings this year – including fellow L’Oréal-owned brand Lancôme with its first PDRN-inspired Absolue Longevity The Soft Cream – Vichy is making its mark with an innovation that tackles hair loss and thinning.
Vichy’s Dercos Aminexil Clinical R.E.G.E.N. Booster is a serum formulated to activate hair regeneration from both
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