Kiehl's teams up with Leona Lewis and MTV's Staying Alive Foundation


The brand is releasing a limited edition version of its Creamy Eye Treatment with Avocado to raise funds for HIV prevention

Kiehl's is teaming up with singer Leona Lewis and MTV's Staying Alive Foundation to raise awareness and funds for HIV prevention.

The L'Oréal-owned brand is releasing a new limited edition version of its best selling Creamy Eye Treatment with Avocado, designed by Lewis.

For every pot of the product sold, Kiehl's will donate £10 to the MTV Staying Alive Foundation, which aims to educate and empower young women on HIV prevention.

The charity is said to have donated over $6m to grassroots HIV prevention projects worldwide.

Chris Reid, Kiehl’s General Manager for UK & Ireland, said: “We are delighted to be working with MTV Staying Alive for the third year running. Kiehl’s mission statement calls on us to improve our communities and make for better firms and better citizens.

"We’re particularly proud of supporting initiatives that empower and educate women around HIV prevention in Uganda, India and Rwanda.”

Lewis added: “It is a great honour to be working with MTV’s Staying Alive Foundation as an ambassador.

"I’m eager to raise awareness of the ongoing global HIV crisis. By empowering young people with knowledge about the disease – particularly women and girls who are disproportionately affected – we can help treat it and ultimately prevent it altogether.”

Lewis was previously the face of KISS Products and has worked with Humane Society International to campaign for an end to animal testing.

Sign up for your free email newsletter

Kiehl's will also support the MTV Staying Alive Foundation through special in-store activities and handouts for customers in all of its boutiques and department store points of sale.