Kim Kardashian confirms comeback of her make-up and fragrance lines

By Amanda Pauley | Published: 26-Jun-2023

KKW Beauty and KKW Fragrance will return this year under the beauty mogul’s SKKN brand, featuring new names, formulations and a ‘neutral’ look

Kim Kardashian is bringing back her KKW Beauty make-up and fragrance lines but under the SKKN umbrella. 

The beauty mogul confirmed the news on Twitter during a fan Q&A, with the products expected to launch this year.

When asked about a revamp of her make-up range, Kardashian tweeted: “This year!!! It is coming!!!! All your faves.

“Anything that is applied to the skin or helps to accentuate your skin will be under the SKKN brand. 

“It is all dropping from SKKN and will be all of the neutral amazingness you could ever want.

“Everything that is just for your skin and applied on the skin will all be on our one site under the SKKN brand.

“And I promise it will be worth the wait.”

Coty, the maker of CoverGirl and owner of Kylie Cosmetics, acquired a minority stake in the reality star's brand in 2020. 

The beauty conglomerate said at the time that it would have overall responsibility for Kardashian's NPD including skin care, hair care, personal care and nail products. 

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SKKN fragrance is also on the cards as Kardashian stated she has “some amazing fragrances coming also, all under SKKN. 

“I wanted there to be one site where you guys can get it all and not go to three places for beauty products.” 

Kardashian closed her cosmetics and fragrance lines KKW Beauty and KKW Fragrance in August 2021 and April 2022 respectively as part of a rebrand. 

The company said both would return with a new name, formulations and website. 

The first part of the KKW Beauty rebrand was the launch of Kardashian's skin care line, SKKN By Kim, in June 2022.

The nine-piece collection is housed in neutral tones to mimic the colour palette of her clothing business – the SKIMS shapewear line.

Kardashian is focused on building up her beauty empire, having recently filed a beauty brand trademark under her daughter North West's name.

The brand will reportedly specialise in moisturisers, cleansers, serums and hair care. 

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