L’Oréal loses court case over Vichy Idéalia trademark


EU General Court rejects L’Oréal’s claims saying Idéalia mark is too similar to Theralab’s Idealina

L’Oréal has lost a case against the European Union Intellectual Property Office (EUIPO) over its right to use the trademark ‘Idéalia’.

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The European Union trademark (EUTM) was applied for by L’Oréal brand Vichy Laboratories in July 2012 at the EUIPO for a figurative sign featuring the words Vichy Laboratories Idéalia on a pink background with a white enlarged ‘V’. The mark was intended to be used across a broad spectrum of cosmetics in particular creams.

L’Oréal loses court case over Vichy Idéalia trademark

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