L’Oréal turns off operations in Russia

By Becky Bargh 9-Mar-2022

Beauty giant has ceased trading from its standalone stores and counters, and pulled the plug on its e-commerce site in the country

Beauty giant will no longer trade in-store or online in Russia

Beauty giant will no longer trade in-store or online in Russia

L’Oréal has followed its competitors in shutting down operations in Russia.

All standalone outlets and counters in department stores will be temporarily closed across the region.

The brand’s e-commerce site has also ceased operations.

Industrial and national media investments have been suspended, with no indication on when operations could strike up again.

“We are assessing additional measures, whilst still taking care of our 2,200 Russian employees,” the company wrote in a statement on LinkedIn .

“Our crisis committee, which has been permanently mobilised since the beginning of the war, is in daily contact with our team on the ground and [we] will continue to adapt our response according to the evolving situation.”

After releasing a statement last week that gave no hint the business would be pulling out of the region – in contrast to Estée Lauder and Sephora – the industry’s largest player has now conceded a shut-down to be the best course of action.

L’Oréal employs around 320 Ukrainians.

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The French multinational has committed to supporting its employees in the country with financial and psychological help.

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