L’Oréal visualises the future of beauty with Limitless Beauty

The exhibition will feature at Viva Technology Paris from 16-18 May

L’Oréal is spearheading digital innovation in beauty with its new Limitless Beauty exhibit.

This will showcase the group’s most recent tech innovations powered by voice, AI and AR.

Set to be revealed at Viva Technology Paris from 16-18 May, visitors will be able to discover four spaces designed to showcase the future of beauty.

This includes Limitless Tech, which will present the company’s Virtual Hair Advisor, SkinConsult by Vichy and Effaclar Spotscan by La Roche-Posay.

Also featured will be, Limitless Personalization, showcasing Lancôme’s Shade Finder using AI technology to recommend customers’ ideal foundation shade and My Little Factory, a technological innovation that enables the production of customised foundation on a large scale.

Meanwhile, Limitless Creativity, an immersion tool allowing visitors to discover beauty trends detected on social media through AI; and Limitless Agility, where visitors can learn about 3D printing and discover Giorgio Armani’s lipstick vending machine through ModiFace will also be on offer.

L’Oréal’s Chief Digital Officer, Lubomira Rochet, said: “We are delighted to join Viva Technology, a yearly rendezvous of the tech world in France, our home country.

“It’s a great opportunity to share our vision of beauty which is diversified and accessible to all, tailored to the needs and aspirations around the world and powered by digital.”