Lush is turning bath time into party time with the launch of a new bath bomb, Bathe All The Time.
The limited-edition, UK-exclusive sku, shaped like a disco ball, was created to turn bath time into a “mood-boosting, sparkling one-person after-party”, according to the British brand.
The new launch, while not officially affiliated with it, coincides with the drop of singer and Pleasing founder Harry Styles’ long-awaited album: Kiss All The Time, Disco Occasionally.
The disco ball bath bomb fizzes into swirling colour when dropped into warm water, with plastic-free glitter to immerse consumers in the disco experience.
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Lemon myrtle and grapefruit oil lift spirits, while ylang ylang oil provides a mood booster while calming the senses.
Ylang ylang is often noted as having an aphrodisiac effect, often used to boost libido, reduce anxiety, and foster intimacy.
Lush Club members get first access to the limited edition launch and can pre-order on the Lush app from 6 March.
Bathe All The Time will then be available to all other app users and on lush.com from 9 March, while stocks last.