Viktor & Rolf taps TSITP star Gavin Casalegno as Spicebomb VIP Ambassador

By Lollie Hancock | Published: 9-Feb-2026
Fragrance Marketing

The 26-year-old American actor, best known for playing Jeremiah Fisher in Amazon’s popular television show The Summer I Turned Pretty (TSITP), will front a new multi-faceted campaign for the L'Oréal-licensed fragrance

Viktor & Rolf has appointed The Summer I Turned Pretty star Gavin Casalegno as its new VIP Ambassador for Spicebomb.

Casalegno, known for his role as Jeremiah Fisher in the popular Amazon Prime series, will front a new campaign for the fragrance celebrating the Spicebomb Collection.

Casalengo’s partnership with the L'Oréal-licensed fragrance follows in the footsteps of the likes of actress Anya Taylor-Joy, model Emily Ratajkowski and singer FKA Twigs.

Viktor & Rolf said the partnership marks a “new chapter for the brand’s unmistakable masculine icon”, noting that Fisher’s “authentic spirit reflects the nuances of modern masculinity.”

Spicebomb, a woody spicy fragrance for men, first launched in 2012 as a masculine ode to the brand’s Flowerbomb fragrance.

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