La Prairie has partnered with Art Basel, an international art fair held annually in different locations around the world.
The Swiss luxury skin care brand will team up with Art Basel for its event held in Basel, Switzerland from 15-18 June.
From the jewel-like packaging to the high-touch service, art is not just what La Prairie is, it is what we do.
At the fair, La Prairie will offer VIPs the chance to try out its products with customised treatments in the Art Basel Collectors Lounge.
La Prairie felt driven to strike up the art fair partnership as it believes its “innovative spirit” is mirrored in the world of contemporary art.
Patrick Rasquinet, President and CEO of La Prairie Group, said: “We are very excited about the partnership between La Prairie and Art Basel, which we feel perfectly represents our quest for timeless beauty and our passion for audacity.
“From the painstaking research behind our scientific breakthroughs to the opulent formulations that envelop the senses, from the jewel-like packaging to the high-touch service, art is not just what La Prairie is, it is what we do.”
As well as partnering with Art Basel, La Prairie will also collaborate on a “scientific and artistic innovation” with a group of modern artists, the company revealed. More details of that partnership will be announced in due course, but it is being organised to celebrate La Prairie’s 30th anniversary of its Skin Caviar product.
In 2015, the brand added two new products to its iconic skin caviar range including a Concealer Foundation and limited edition Caviar Spectaculaire featuring 75ml of skin caviar luxe inside a Baccarat crystal caviar server.