Lady Gaga teases new website for Haus Beauty line

By Sarah Parsons | Published: 4-Jan-2019
Marketing

The singer is the latest celebrity to enter the make-up and skin care market with her company Ate My Heart

Grammy award winning singer-turned-actor Lady Gaga is one step closer to launching her debut cosmetics line Haus Beauty.

The A Star is Born leading lady filed a trademark for Haus Beauty in May 2018, but this week the brand’s website was quietly unveiled.

The minimally designed platform currently only has an email sign-up encouraging shoppers to receive the latest news from hausbeauty.com.

This latest venture is not the first time Gaga has dabbled in the cosmetics business.

In 2011, she worked with MAC to launch a lipstick for its Viva Glam line and, in 2012, collaborated with Coty to debut her first fragrance, Lady Gaga Fame.

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Meanwhile, in 2015, she was an ambassador for Shiseido’s Be Yourself campaign.

Despite the lack of information surrounding Haus Beauty, the teaser has beauty fans enthralled.


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