Lancôme, YSL, and Kiehl’s boost L’Oréal Group’s sales


The company’s Luxe division has put in a strong performance in Q3 2017

L’Oréal Group’s luxury cosmetics brands have helped it achieve third quarter growth of 5.1% to reach €6,097.9m.

Brands including Lancôme, Yves Saint Laurent, Giorgio Armani and Kiehl’s were all picked out as key contributors to the sales success.

In July, L’Oréal acquired IT Cosmetics, which is said to be rapidly growing.

Jean-Paul Agon, Chairman and Chief Executive Officer of L'Oréal, said: “L'Oréal Luxe delivered an excellent performance with double-digit growth, driven by the robust health of its four key brands.”

Talking about the group’s other divisions, he added: “The Active Cosmetics Division is growing significantly, reflecting the quality of its launches and the good performance of CeraVe.

“The Consumer Products Division is reinforcing its positions in several major Zones, but is still being slowed down by continuing difficulties in the American and French markets.”

Premium make-up and skin care success

For the full nine months to 30 September, the company generated €19.5bn, up 4.5% on the same period the year before.

L’Oréal Luxe grew by 10.8% like-for-like, with make-up and facial skin care accelerating.

Lancôme’s Monsieur Big mascara and Teint Idole foundation were said to drive the category, while the launch of its Advanced Génifique Sensitive skincare and the fragrance La Vie Est Belle L'Éclat helped push sales.

Meanwhile, YSL’s new colour launch Encre de Peau All Hours foundation, Tatouage Couture for lips, and its new men’s scent Y were all solid performers.

Giorgio Armani is accelerating, driven by the Emporio Armani fragrance duo and the boom in make-up, L’Oréal acknowledged.

Kiehl’s boasted double-digit growth while Urban Decay was boosted by the launch of the new Naked Heat palette.

Strong global performance

L’Oréal accelerated sales in new markets, posting double-digit growth with strong performance in Asia Pacific, particularly China.

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Latin America, Eastern Europe and Western Europe also delivered solid performances, L’Oréal said.