Cosmetics Business picks: 7 major March beauty launches

By Lollie Hancock | Published: 20-Mar-2026

From Orebella’s first limited edition fragrance and Selena Gomez’s Rare Beauty’s new matte make-up launch to Beyoncé’s Cécred’s first styling collection, discover this week’s biggest beauty launches

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With the spring equinox finally here, this shift in season signals fresh starts and new beginnings for many around the world – and new launches from some of the biggest brands in beauty.

There are several new fragrance launches to help smell like spring and summer, with Bella Hadid’s Orebella launching its first-ever limited edition scent and Chrishelle Lim’s Phlur’s new lunar renewal-inspired launch.

Singer Beyoncé’s hair care brand, Cécred, has introduced a long-awaited styling line, while Gisou launches a new leave-in treatment that promises to fight frizz.

Plus, Bobbi Brown’s Jones Road Beauty latest lip creation has landed, while Selena Gomez’s Rare Beauty leans into the matte make-up resurgence with its new complexion launch.

Read on to discover this week’s best beauty launches.


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Orebella

Cosmetics Business picks: 7 major March beauty launches

Orebella’s first limited-edition launch is Jasmine Blues, created by Firmenich Senior Perfumer Clément Gavarry.

The sixth scent from Bella Hadid’s fragrance brand, Jasmine Blues blends jasmine, blue lotus and Mediterranean bergamot with rose petals, clove blossom and moss, settling into a warm base of musk, cedarwood and balsam resin. 

The skin parfum is alcohol-free, and formulated with aromatherapy-grade essential oils of eucalyptus, palmarosa and bergamot.

US $100, orebella.com

Cécred

Cosmetics Business picks: 7 major March beauty launches

Beyoncé’s hair care range is entering styling with its new collection.

The Styling Collection features six high-performance products powered by StemShield Complex, which claims to

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