L'Oréal has announced that members of its loyalty programme – Lancome Elite Rewards – will be able to redeem their points for gifts at a selection of VIP partners including Gilt, DELSEY, AccorHotels, Spafinder Wellness 365, Revo, Perrin Paris and GLAMSQUAD.
Members of Lancome Elite Rewards earn points by interacting with Lancome USA on social media, as well as by purchasing products. Consumers are rewarded with points for posting pictures on Instagram using a specific hashtag, watching make-up tutorials or reviewing products.
Alessio Rossi, Vice President of Digital Marketing at Lancome, said: "Lancome Elite Rewards encourages its members to earn points through a variety of activities and platforms. We wanted to give them the same flexibility when they choose to redeem their points, so we established partnerships with premiere brands that offer our customers a variety of gifts and services for their loyalty."
