Pure Beauty

Lancôme opens first standalone travel boutique at Beijing airport

By Becky Bargh | Published: 5-Sep-2019

In partnership with CDF-Sunrise Duty Free, the store’s interior is dedicated to the brand’s Absolue range

You need to be a subscriber to read this article.
Click here to find out more.

Lancôme has opened a new premium standalone boutique in Beijing Capital International Airport Terminal 2.

In partnership with CDF-Sunrise Duty Free, this is Lancôme’s first standalone travel retail space and is dedicated to the brand’s Absolue range.

The store interior reflect the warm pink and gold hues of the range’s packaging.

Customers can receive personalised skin care consultations from the brand’s beauty specialists, while they are also encouraged to use CDF-Sunrise’s pre-order shopping platform.

Lancôme opens first standalone travel boutique at Beijing airport

“A milestone in the brand’s premium service, this standalone boutique [offers] products and customised services tailor-made for CDF-Sunrise Duty Free’s distinguished VIPs,” said Lancôme’s Travel Retail General Manager Tao Zhang.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like