Lancôme opens first standalone travel boutique at Beijing airport

In partnership with CDF-Sunrise Duty Free, the store’s interior is dedicated to the brand’s Absolue range

Lancôme has opened a new premium standalone boutique in Beijing Capital International Airport Terminal 2.

In partnership with CDF-Sunrise Duty Free, this is Lancôme’s first standalone travel retail space and is dedicated to the brand’s Absolue range.

The store interior reflect the warm pink and gold hues of the range’s packaging.

Customers can receive personalised skin care consultations from the brand’s beauty specialists, while they are also encouraged to use CDF-Sunrise’s pre-order shopping platform.

“A milestone in the brand’s premium service, this standalone boutique [offers] products and customised services tailor-made for CDF-Sunrise Duty Free’s distinguished VIPs,” said Lancôme’s Travel Retail General Manager Tao Zhang.

“We look forward to having more travelers discover the new premium skin care [range].”

Lancôme joins Kiehl’s and Lacoste, which also operate standalone stores at the airport.



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