La-tweez expands into Swedish beauty retailer Lyko

The US brand plans to unveil a mermaid-inspired travel set

US-based brand La-tweez has expanded into Swedish beauty retailer Lyko.

The retailer will stock La-tweez’s Eco Diamond Dust, Eco Mermaid and Unicorn collections across 30 of its stores.

Global Brand Manager Andrew Glass said: “La-tweez has had a large number of interest from consumers in Sweden.

“We’ve spent the last year working on finding the perfect retail partners to help with our expansion and we’re very excited to be working with Lyko.”

The brand is best known for its illuminating tweezers, which are designed to help consumers pluck away the smallest hairs.

“We’re excited to debut our exclusive Diamond Dust tip technology at Lyko,” continued Glass.

“As a brand that was born from innovation, we’re always thrilled to expand our business to countries like Sweden who embrace innovation and progression.”

Lyko boasts Sweden’s largest e-commerce site along with 40 physical stores across the nation.

Meanwhile, La-tweez has headquarters in the Middle East, China and the US and produces private label products for Sephora, Marks & Spencer, Aldi, Tchibo, Revlon, Trim and Kohl’s among others.

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