Less than 30% of millennials test fragrances before buying

Survey reveals that US 18-34-year-olds are the least likely to try out a fragrance, favouring online discovery instead

The majority of millennial consumers are willing to buy a fragrance without smelling it first.

According to The Millennial Fragrance Shopper report by mobile advertising company Teads, less than 30% of millennials try a perfume before buying it.

Millennials in the US were least likely to test a scent first at 24%, compared with 29% in the . . .

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