New Zealand natural beauty brand Living Nature is rolling out new-look packaging across its face and body care range in a bid to create a more impactful visual brand identity. The move, which follows feedback from in-market assessments and consultation with retailers and customers, is hoped to make the brand's products more eye-catching for in-store display and simpler to select.
The packaging is colour-coded green for facial skin care, blue for body products, red for wellbeing and orange for hair care. The redesign also pays homage to the brand's use of native New Zealand's botanicals, featuring ingredients such as active Manuka honey, Manuka oil, Kumerahou and Harakeke.
The purpose and benefits of each product are also now communicated on the front of packaging, while QR codes have been introduced to enable shoppers to scan and gain direct access to the Living Nature website for additional product information via their smart phones.
