Local allure: Is C-beauty ready for global domination?

By Jo Allen 24-Feb-2022

C-beauty may have started as an ‘in China for China’ trend, but there are signs that it is sparking consumer interest on an international level


This article was originally published in the February issue of Cosmetics Business Trend Report


A distinct shift towards local brands is fuelling the growth of 'beauty hotspots' in many markets, but China's beauty scene is at the helm.

A surge in patriotism among younger consumers has fuelled a boom in homegrown beauty brands that celebrate traditional Chinese culture.

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This third insight in February's beauty hotspot trend series explores how C-beauty is developing in 2022, and whether it's about to go global.

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