Pure Beauty

Local allure: Is C-beauty ready for global domination?

By Jo Allen | Published: 17-Feb-2022

C-beauty may have started as an ‘in China for China’ trend, but there are signs that it is sparking consumer interest on an international level

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This article was originally published in the February issue of Cosmetics Business Trend Report

A distinct shift towards local brands is fuelling the growth of 'beauty hotspots' in many markets, but China's beauty scene is at the helm.

A surge in patriotism among younger consumers has fuelled a boom in homegrown beauty brands that celebrate traditional Chinese culture.

This third insight in February's beauty hotspot trend series explores how C-beauty is developing in 2022, and whether it's about to go global.

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