Lottie Tomlinson: The rising star on handling Instagram fame, make-up shaming and her blossoming beauty empire

Tipped to be Britain’s answer to Kylie Jenner, Lottie Tomlinson is a flourishing online force to be reckoned with. Here she talks followers, Tanologist and beauty geeks...

Lottie Tomlinson may have got her big break as an assistant make-up artist on tour with her rather famous brother, One Direction’s Louis Tomlinson, but now she is finding her own spotlight.

Today, still barely 20-years-old, Tomlinson has 3.3million Instagram followers, is the author of Rainbow Roots, has been an ambassador for Avon and Nails Inc, and has just released her debut sun care brand.

Launched in July via Superdrug, Tanologist is a range of seven products to help beauty fans achieve an Insta-worthy glow. But this is just the start as Cosmetics Business discovers…


You more than 3.3million followers on Instagram and 169,000 YouTube subscribers, how does . . .

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