Pure Beauty

Love Island could boost the UK economy by £750m, but at what cost?

By Sarah Parsons | Published: 22-Jan-2020

Despite its commercial success, the dating ITV reality television show has come under fire by mental health groups over unrealistic body image

You need to be a subscriber to read this article.
Click here to find out more.

The new edition of television reality series Love Island could boost the UK economy by £750m.

Research by catalogue retailer Argos found 51% of adults under the age of 34 have purchased products after watching the ITV show, with the average spend being over £100.

Beauty was found

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like