Lucy Hale announced as blowpro's first celebrity ambassador

The 26-year-old, best known for playing the role of Aria Montgomery in US TV series Pretty Little Liars

Blowdry services provider BLOWPRO has announced its first celebrity ambassador, actress and singer LUCY HALE.

The 26-year-old, best known for playing the role of Aria Montgomery in US TV series Pretty Little Liars, will work with blowpro on in-store events with some of its key retail partners including US retailers ULTA and Nordstrom.

Hale will also collaborate on marketing campaigns and social media projects. Basim Shami, CEO and Owner of blowpro and CEO of Farouk Systems, said: “We found Lucy to be a perfect partner – she is so versatile, has gorgeous hair and she’s always changing up her style. Collaborating with her will allow blowpro to tap into a younger, plugged in audience – an area we are looking to grow.”

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