Luxury J-beauty brand Clé de Peau Beauté officially lands in the UK

The Shiseido skin care brand, with actress Felicity Jones as ambassador, is now available in Harrods

Shiseido-owned luxury brand Clé de Peau Beauté has officially launched in the UK.

First announced in March, the Japanese skin care brand is now available exclusively at prestige retailer Harrods.

Clé de Peau Beauté was previously only available in the US and Asia, with the Harrods partnership signalling the brand’s expansion into Europe.

Charles de Montalivet, Shiseido UK & Ireland Country General Manager, said that premium beauty brands are driving the luxury sector.

Meanwhile, Lindsay Azpitarte, Clé de Peau Beauté Europe & Middle East VP, added that luxury in general is going from strength to strength.

“The growth of the European Luxury market heralds great opportunities for brands and for super premium offerings like Clé de Peau Beauté that comes with a unique and complete offering, the opportunities are endless,” said Azpitarte.

“We have ambitious plans in Europe and exciting new announcements are in the pipeline."

With actress Felicity Jones as its face (pictured), Clé de Peau Beauté is marketed as specialising in 'unique formulas, spectacular designs and meticulous attention to quality'.

The 250-strong product line-up includes skin, body and sun care, and make-up.


Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies