MAC Cosmetics has cast a host of influencers, artists and activists to represent the brand’s Viva Glam campaign, including Troye Sivan and Dara Allen.
Originally, the initiative worked to promote awareness of people living with AIDS and HIV.
This year, however, MAC announced it would expand its reach and also campaign to support women, girls and the LGBTQ community.
This new line-up of ‘MACtivists’ reflects this expansion and will see the influencers take part in a year-long movement with the brand.
The full cast includes:
- Troye Sivan
- Jacob Bixenman
- Mari Malek
- Aquaria
- Princess Nokia
- Dara Allen
- Eileen Kelly
- Deja Foxx
- Lea T
- Alex Mugler
- Parker Kit Hill
- Bradley Miller
- Nisha Sirpal
- Kiekie Stanners
- Daiana Gonzalez
- Allen Li
- Carlisha Gizelle
- Schuron Womack
Viva Glam celebrated 25 years earlier this year with Winnie Harlow, which recreated its first campaign with legendary drag queen Ru Paul.