M&H Plastics has collaborated with Next Retail Ltd and contract manufacturer Swallowfield to create a new look tube for Miss N Cleansing Body Wash. The 50mm tube features a life-like textured fabric patch, which was achieved using M&H’s new print technology offering photo-realistic images printed directly onto tubes. This, says M&H, was carried out in-house on its hybrid press, which uses flexographic and silkscreen technology.
The tube also incorporates a gold foil-blocked glitter effect and is sealed with a gold screw-on cap.
Next Retail’s Dave Smith described the fruit-scented, moisturising body wash as “a stunning finished product which will generate impulse purchase”.