Make Up Forever teams up with Icona Pop and Colby Smith


Swedish pop duo and make-up artist create limited edition lipsticks

Make Up Forever has teamed up with music act Icona Pop and make-up artist Colby Smith for its latest campaign. The singers have created an exclusive video for their song, “Emergency”, wearing products from the Artist Rouge range of lipsticks.

The Artist Rouge lipstick range includes 46 intense shades, 31 of which are cream and 15 matte. The range also includes two limited-edition shades in signature Icona Pop colours. Carolina Hjelt and Aino Jawo chose a deep matte red and a creamy dark blue respectively.

The Swedish pop act commented: “Make-up is so important for us when we are on stage, to do something fun for people. You can become a superwoman with just some blush and a black lipstick. We express ourselves through music – but also through how we dress and how we wear our make-up. Make Up Forever is perfect for us because it’s edgy and cool – plus there are so many different colours to play with.”

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Icona Pop wear Make Up Forever products in all their videos and stage appearances. Their make-up artist Colby Smith commented on the collaboration: “[Make Up Forever is] a brand that celebrates artistry, creativity and bold self-expression, and this unique partnership between Icona Pop, myself and the Artist Rouge collection truly brings those to life. The new Artist Rouge lipsticks are fantastic! There are so many colours and they are so intense that you can create any colour you want. The texture and the colour payoff are incredible—you can use them for hours, they don’t dry off and the colour stays there!”