Recyclability has fast become the beauty industry’s ‘get out of jail free card’ when it comes to single-use products, but eco-conscious consumers are demanding a new era of beauty packaging
According to Danish beauty brand founder Kjaer Weis, women go through three to four mascaras a year. This amounts to more than 200 empty mascaras in a lifetime ending up as plastic in landfill – and this is just a tiny proportion of the beauty sector’s contribution to waste.
But these statistics are no longer acceptable to the environmentally conscious consumer and beauty brands are turning their attention to refillables as a solution to reduce not just their packaging waste but carbon emissions as well.
Today, brands’ take on refillables extends from large flexible packaging pouches and biodegradable refills to . . .
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