SVR chose Aptar Beauty’s Micro rPET Airless Solution for PALPEBRAL BAUME

Published: 18-Jun-2024

With ambitious corporate sustainability goals and a strong commitment to product responsibility and circularity, French Laboratoire SVR chose Micro 30ml rPET, a recycled and recyclable airless packaging from Aptar Beauty, for its latest PALPEBRAL collection launch

Aptar Beauty's top selling airless, micro packaging in a rPET version

Aptar Beauty, global leader in dispensing solutions, continues to adapt its robust packaging portfolio by offering more sustainable versions of their best-selling product ranges, through the integration of recycled materials. This includes top-selling Micro airless packaging, which is now available with a container fully made from recycled PET in its rPET version. Micro offers a good compatibility with a wide range of formulas, even the most sensitive ones, while keeping it safe and protected thanks to the airless technology. At the end of the product lifecycle, Micro rPET is recyclable* in the existing PET stream.

Although recycled materials look naturally greyer than conventional resins, industrial experts at Aptar Beauty managed to color match the iconic pink color of the PALPEBRAL range to the container, while keeping the translucent effect of the resin which hints at the precious formula inside. A winning combination for the dermatological brand who was able to preserve the brand’s aesthetics and customer experience without compromising on their pledge to reduce their impact on the planet.

SVR’s PALPEBRAL Baume was successfully launched in October 2023.

The Micro range is a top-fill airless packaging that combines robust performance, formula protection, and excellent product evacuation. Micro is available in 15-50ml with a 300cl dosage, and offers a variety of shapes, materials, and a multitude of personalization options to fit their brand aesthetic.

SVR was looking for a recycled and recyclable packaging capable of both protecting and highlighting the formula, without compromising the look and feel of the product. The Aptar Beauty Villingen teams in Germany addressed this challenge and managed to lower the CO2 emissions** by 52% thanks to this rPET container,” explains Magdalena Kaminska, Marketing Director Beauty EMEA, Aptar Beauty.

*   - in its standard configuration without decoration or coloration

**  - In kg CO2e per 1000 units. Based on the full packaging, with  100% Mechanical PCR Resin container  vs 100% Conventional Resin. All emissions calculations have been made using Aptar’s  Eco Design LCA tool, only on raw material. No third party review was conducted

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