Making products personal

With a constant level of connection and data propagation, consumers expect increasingly personalised expressions from their brands

Personalised brand expression has been given new status. We are all connecting in ever more instant and personal ways through social media channels, apps and crowd-sourced or shared initiatives. With this constant level of connection and data propagation, consumers are also expecting increasingly personalised expressions from their brands. As a result, brands need to look at just how they can create, nurture and enrich personal experiences for consumers. Good design communication is an excellent starting point, undoubtedly helping the propagation of ideas, information and intimacy across all channels.

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