Bath and body care brand Molton Brown has investigated what millenials think of social media’s impact on female empowerment.
The research was carried out alongside the launch of its new Jasmine & Sun Rose collection and #OwnYourBold campaign.
According to the Kao-owned brand, millennials value social media as a platform to champion diversity and give a voice to those who have traditionally been marginalised: 75% think social media is broadening people's views on gender identity and 71% believe it fosters inclusivity by giving a voice to the disenfranchised.
Meanwhile, 69% think it has been instrumental in advancing gender equality and 61% believe it is a force for good, despite its perceived negative aspects.
This attitude shifts for over-35s,
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