Men's lines, Germany, 2015

Published: 11-Mar-2015
Media Male Grooming

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For years the men’s care sector has been one of the growth drivers of the German C&T market. And the success story continued in 2014, at least where face and body care, deodorants and bathroom products were concerned. Shaving preparations, however, were another matter. This category showed distinct losses in both value and volume sales.

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  • Companies:
  • Beiersdorf
  • L'Oreal
  • Estée Lauder Companies
  • Procter and Gamble
  • Pierre Fabre
  • Kneipp
  • IRI Group
  • Lidl Dienstleistung GmbH and Co. KG
  • Dirk Rossmann
  • Mornin Glory
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