New partnership will offer breaking news on packaging design and market trends
Market research and intelligence specialist, Mintel has announced a new patent analysis partnership with Cipher, which it says will provide an early warning system of new developments for the consumer packaged goods market.
Using Cipher’s AI intelligence to analyse patents globally, it will be able to predict trends and developments earlier and more accurately across the beauty, personal care, food and drink markets, according to the company.
As part of the partnership, Mintel will publish regular insights into what companies are starting to invest in and where new technologies are being developed to address consumer needs.
Peter Haigh, Mintel Chief Executive Officer, said: “This is a really exciting partnership.
“Working with Cipher will allow our experts to harness the power of AI to understand faster and earlier how the food and drink and beauty and personal care industries could develop, and will help future-proof our clients’ businesses.
“Currently, companies only have access to very one-dimensional patent analysis but this partnership completely changes the status quo.
“Using advanced AI analysis, Mintel will be able to deliver accurate and predictive analysis to those interested in research and development and innovation.”