This week’s biggest beauty launches span fragrance, skin care and travel cosmetics essentials as the summer season fully sets in.
Smashbox Cosmetics Canada launches a refreshed version of its fan-favourite primers, alongside a new addition to the collection.
MAC Cosmetics has teamed up with singer Chappell Roan for the latest instalment in its Viva Glam collection.
Plus, new launches from K-beauty brand Erborian harness the power of snow mushrooms to hydrate skin during the drying summer months.
Read on to discover this week’s best new beauty launches…
Have you launched an innovative product, brand or campaign in the past 12 months? Then you could be in with a chance of winning at this year's new and improved Pure Beauty Awards 2026. Click here for more information.
Khloé Kardashian Fragrances

Khloé Kardashian’s eponymous fragrance brand introduces its third scent: XO Blue.
Launched in partnership with Luxe Brands, XO Blue was created by Kardashian alongside dsm-firmenich perfumer Clement Gavarry, formulated to capture “va