Monat breaks into the wellness category with new range

By Lucy Tandon Copp 16-Sep-2020

The direct-selling brand has partnered with holistic expert Dr Brent Agin to develop a new 4-sku range of powders and supplements

Direct-selling brand Monat has entered the wellness category with a 4-sku range of products designed to support inner health, and outer skin and hair appearance..

Created in partnership with holistic expert Dr Brent Agin, the range includes the Balance pre and probiotic capsules; Energy drink mix, containing 50mg of caffeine from green coffee and bio-available B12; Collagen Key, a vegan collagen-boosting powder; and Total Greens, an all-in-one powder with 37 antioxidant-rich fruits and vegetables.

The launch follows the brand's entry into the skin care category last year, which saw 13,000 people join its waiting list.

"Monat is known for its commitment to healthy aging and the power of beauty, and that's more than skin deep," said Ray Urdaneta, Monat's co-founder and CEO.

"We found our consumers were actively seeking better lifestyle products to complement their routines, and that powered us to introduce a more 360-degree approach to inner health and outer beauty.

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"We laboured over the research and development to ensure unbeatable quality, unique ingredients and strong benefits that live beyond their hype."