Morphe drives retail expansion with new Manchester store

This will be the brand’s fourth store to open in the UK since October 2018

Cult US beauty brand Morphe is strengthening its UK presence with a new retail outlet at Manchester’s Arndale shopping centre.

Set to open in late autumn, this will be Morphe’s fourth store to open since entering the UK in October last year.

The brand currently has stores in London, Liverpool and Birmingham.

Morphe’s EMEA General Manager Mark Spillman said: “Manchester Arndale is located at the heart of one of the UK’s most diverse and exciting cities, making it the perfect spot for our latest UK store.

“We’re very excited to introduce our increasingly popular range of make-up and make-up application products to shoppers in the city as we continue to grow here in the UK.”

In January, YouTuber James Charles brought Birmingham to a standstill after 8,000 fans descended on its Bullring shopping centre to see him open the brand’s store.

However, it is yet to announce if a brand partner will be making a guest appearance for this new opening.

Morphe has previously teamed up with with influencers including Jeffree Star and Jaclyn Hill to launch a collection of products.

Manchester Arndale’s Centre Director David Allinson added: “We’re extremely excited that Morphe has chosen to open its first store in the city at Manchester Arndale.

“As well as the fantastic product range and collaborations with internationally renowned influencers, we know our shoppers will love taking advantage of the wide range of services on offer from Morphe’s expert Beauty Artists.”

Meanwhile, last month, UK retailer Boots became the exclusive stockist for the brand alongside its own stores.

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