Moxi Loves founder enters The Apprentice boardroom with Lord Sugar

From Dragon’s Den to The Apprentice, Pamela Laird is hitting UK television screens once again as she joins the line-up of candidates vying for Lord Sugar's attention

The founder of skin care brand Moxi Loves has pulled up a seat opposite business magnate Lord Sugar in this year’s reality show The Apprentice.

Pamela Laird aims to secure the investment of Lord Sugar, who has so far invested over £2.25m into nine businesses on the hit BBC show.

Dublin-based entrepreneur Laird is no stranger to reality television and previously appeared on business investment show Dragon's Den.

On Dragon's Den she received three offers for investment but turned them down in order to pursue another avenue.

Today Moxi Loves offers budget-friendly skin care products that are said to "change your beauty regime forever" and prioritise convenience for consumers on-the-go.

Products include Powder Pod Cleanser, made with detoxifying oat extract, rice powder and coconut oil, and Bare Faced Removal Pads, which require a few drops of water to activate.

Moxi Loves was shortlisted for Best New Eye Product in the 2018 Pure Beauty Awards, with its Eye Catcher sku.

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