Multi-use make-up trend drives decline in prestige beauty sales

By Alessandro Carrara 25-Oct-2022

Customers are looking to streamline their make-up routines for a ‘more pared back approach’, new research from NPD revealed

An increase in social events during the latter half of 2022 could support a recovery in the make-up categorySign up for your free email newsletter

An increase in social events during the latter half of 2022 could support a recovery in the make-up category

Consumer desire for multifunctional make-up has led to a 20% slump in prestige colour cosmetics sales compared with pre-pandemic levels.

Customers are seeking out multi-use products such...

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