Natracare has introduced the UK’s first-ever flushable wet wipe.
The new Natracare Moist Tissues (£1.99) are 100% plastic-free, compostable and made with natural and organic ingredients.
They are also the first, and only, product on the market to achieve the new Water UK requirements.
This is a series of tests that check the extent of the wet wipes’ breakdown in drain and sewer systems.
It also looks for plastics and residuals that could contaminate rivers and oceans.
Founder and director of Natracare, Susie Hewson, said: “For the longest time, big toilet paper brands have been peddling products with hidden plastics that claim to be flushable.
“We hope that Water UK’s new standard and our new organic flushable moist tissue will create more transparency, which will lead to less plastic pollution.”
The products are designed to be suitable for all skin types, including babies and young children and are set to launch in Waitrose and online at Ocado from March.
They will also be available through independent health stores around the UK.
Read more on the war in wipes:
- What’s the excuse for single-use? Brands fighting the war on wet wipes
- 59% of UK consumers do not support a ban on wet wipes
- From wet wipes to glitter: 5 ways beauty brands are getting serious about ocean pollution
